Associations Rank High on Public Trust, Survey Says

In a recent pulse survey conducted by Public Affairs Council, Americans ranked associations among the top three sources for political news and information.

The annual Public Affairs Pulse survey of 2,219 adults, conducted in early September, also explored how concerned Americans are about the integrity of the 2024 elections, how Democrats and Republicans compare in their support of corporate involvement in social issues, and the most acceptable forms of campaign finance.

Survey respondents were asked to rate 11 different sources of political news and information. As in past years, the top-rated source for trustworthy news was friends and family, with a trust level of 68%. The second most trustworthy source of news was businesses with a 43% trust level, and associations were third with a 41% trust level.