Application Guide

Power of Associations Awards Application Guide

This document is intended to help applicants understand the information required on the Power of Associations Awards application. Please make use of it to familiarize yourself with the required information, as well as to help prepare your responses prior to beginning an application.

The first two sections of the application ask for contact information, along with general information about the association. The third section is for general information about the program, plus a set of longer-form questions that will explain the problem or issue being addressed, the reach of the program, how it embodies The Power of Associations and objectives and measurable outcomes. The final section is an attestation/permission statement.

Please note the fee is $50 per application.

NOTE: PR Programs will no longer be accepted as part of the Power of Associations awards program. If you wish to submit a PR program for consideration, please apply for the ASAE Gold Circle Awards.

NOTE: Previous winners of any Power of Associations award (Summit, Gold, Silver) are not eligible to resubmit the same program for consideration.

View the application portal. For questions about the application or this guide, please contact ASAE Public Policy at

Notes on Application Specifics

Power of Association applications represent small and large associations, trade and professional, global and local. To make your application as good as it can be, the judging committee recommends you:

• Think through the story of your program and association as you begin your application and how you can tell that story.

• Consider how to explain how this program and work go above and beyond your association’s work.

• List measurable outcomes. Understanding impact can be more of a challenge without measurable outcomes.


Application Guide

  • First Name
  • Last Name
  • Title
  • Organization
  • Email
  • Phone
  • Address
    • Street Address
    • Line 2
    • City
    • Country
    • State / Province
    • Zip / Postal Code

Association Name: List the name of the primary association leading the program. If you are a consultant submitting on behalf of an organization, please list the association’s name. If multiple associations were involved, there is a place later in the application to list all partners.

Consultant Information (if applicable): If you are a consultant submitting on behalf of an association, please provide your information here.

Association Mission Statement: Sharing your board-approved mission statement allow us to determine if and how the submitted program fits within your organization’s mission.

Total Association Membership

Association Budget Size: Overall budget for your association.

Association Staff Size

Association Website

Diversity Statement: Please share your organization’s diversity & inclusion statement if one exists. This information will help judges understand your organization’s stated commitment to diversity and inclusive practices, particularly if you are applying for the Diversity & Inclusion award category.

Name of Program: This is the name of the program and the title by which the entry shall be known throughout the judging process.

Category: Programs will be entered into one of five categories:

  • The Power of Advocacy: This category recognizes associations that have addressed advocacy in any of the following four areas: promoting civil discourse and collaboration between government and the private sector; mobilizing members and volunteers in grassroots advocacy with demonstrable results; organizing coalitions to address a shared federal, state or local legislative or regulatory issue; and enhancing an industry or profession’s reputation as a trusted resource for effective policymaking.
  • The Power of Community Support and Engagement: This category recognizes associations that have provide community support and engagement in any of the following four areas: marshalling industry or profession-specific expertise and resources in response to an immediate or long-term crisis or societal problem; enhancing public awareness of the impact of an immediate or long-term crisis or societal problem; developing solutions to benefit underserved populations; and promoting volunteerism and civic engagement.
  • The Power of Diversity and Inclusion: This category recognizes associations that have addressed diversity and inclusion in any of the following four areas: workplace/workforce D+I; operational excellence; governance, volunteer and member recruitment, retention and engagement; and cultural competence programming and resource development.
  • The Power of Global Development: This category recognizes associations that have addressed global development in any of the following four areas: improving the world economy; advancing an industry or profession’s global standing; collaborating to effect positive change in global systems and/or policies; and addressing critical societal needs internationally. This category is open to associations based outside the United States and U.S.-based associations that operate globally.
  • The Power of Industry/Professional Advancement: This category recognizes associations that have addressed industry/professional advancement in any of the following four areas: advancing industry standards; developing innovative educational/professional development opportunities; engaging in public relations/communications campaigns to further an industry or profession’s reputation; and conducting research to enhance the collective body of knowledge for an industry or profession.

It is possible that a program could fit in more than one category. Take time to read the category descriptions thoroughly before selecting a category to enter. Select the one category that you believe best fits the overall goals and/or problem the program was designed to address. If you have questions about the categories, please contact ASAE Public Policy at

Has this program been submitted for a Power of Associations award in the past? (Y/N/Don’t Know) (NOTE: Previous winners of any Power of Associations award (Summit, Gold, Silver) are not eligible to resubmit the same program for consideration.)

What is the program status? (Ongoing/Concluded/Open): This information is used to determine how to judge the objectives and outcomes of the program. An ongoing program is one that has formally launched and continues to be executed, such as a public education campaign or community engagement effort. A concluded program is one that had a limited time period of execution and has now ended, such as an event or the adoption of a particular policy. An open program is one that is still in progress and/or has not yet achieved its intended goals. Regardless of status, all submissions will need to clearly indicate all measurable objectives and specific outcomes that demonstrate the program’s reach and success. NOTE: Details on measurable outcomes should be included in the Objectives and Outcomes section below.

Number of association volunteers involved: The number of association members involved in the program.

Program Budget Size: Budget for the program being submitted.

Is this program the result of a partnership or coalition with other organizations? Y/N

If this program is a result of a partnership or coalition, please list the other organizations here:

Are all coalition members aware of this award application? Y/N/ NA

Essay Section

This part of the application is where you will share appropriate background about how the program came together, what steps were taken to implement the initiative, and what outcomes resulted from your activity. Your program tells a story and your application should reflect this. In particular, your application should have well-defined and measurable objectives that have significant data and information substantiating the impact of the program on members and/or society. The judging committee relies heavily on your mission-focused, specific answers to these questions when scoring the application.

NOTE: All questions in this section have a word count limit of 300.

Overview of Activity: Briefly describe your program. The description should provide information about the assessed need for the program, how the program was implemented, and who was involved.

Problem and/or Issue Addressed: What was the issue that the program helped to address/solve? How does the program offer an original or effective solution to a specific societal or business problem? What was that solution? How does it fit in your organization’s mission and potentially expand the mission?

Reach of Program: Provide a description of the audience that benefited (or will benefit) from this program (audience type, size, etc.). If the program expands your existing community reach, be sure to explain this.

Objectives and Outcomes: Summarize the measurable outcomes of the program along with how those outcomes were met. Results should be as tangible as possible. They should demonstrate how the program or project illustrates an association’s vision for success, elevates the profession’s or industry’s image, protects the interests of members, can be an easily replicated model for other organizations and/or showcases the important work of associations. As a program can receive an award only once, ongoing programs should carefully consider if sufficient data is available to convey demonstrable impact. (NOTE: Full data reports and other quantitative information can be included in the Supportive Data section. Supportive Data should not be used to replace the narrative describing objectives and outcomes.)

Embodying the Power of Associations: Use this section to share how your program showcases The Power of Associations by leveraging your available resources to address an identified need. Award-winning entries effectively showcase how associations were able to go above and beyond their everyday, core mission to achieve extraordinary, measurable results.

If there us anything else you would like to share with us about this program that we haven’t already asked, please do so here:

Supporting Data (Attachment)
If you have any data reports, articles, or other materials in support of information you have provided above, please attach them here as a single file.

Supporting Data (Description)
If you attached a document above, please briefly describe its contents here.

☐ You warrant and represent that you have the authority to submit the application and attached materials, and that the information contained in the application and attached materials are true and complete; and

☐ You grant to ASAE a worldwide, nonexclusive, transferable, royalty-free, and perpetual license to use in any way and in any medium the application and such materials that are incorporated into the application.