Help ASAE Communicate the Power of Associations

September 1, 2022

ASAE is gathering signatures for a Power of Associations community sign-on letter that will be shared with members of Congress and state legislators to foster a better understanding of how associations benefit society and inform policymaking.

The sign-on letter was rolled out during ASAE’s 2022 Annual Meeting & Exposition in Nashville last month, and is part of a revamped Power of Associations campaign that includes a new logo, new and improved website and a new toolkit for association leaders to utilize in conveying the community’s importance.

The Power of Associations sign-on letter highlights the association sector’s role in creating jobs; training the workforce; setting product, service and safety standards; holding meetings and events that inject billions of dollars into the economy; and leading diversity, equity and inclusion efforts.

“The association community supports every facet of America’s economy and society,” the letter states. “Trade and professional associations exemplify The Power of Associations every day as they pursue essential missions in public service that champion every industry, every profession and every worker through specialized education and training, research, technical guidance, best practices, standard-setting, advocacy, diversity, equity and inclusion.”

ASAE and countless other associations had to counter misperceptions about the role of trade and professional associations during the fight for access to federal relief programs like the Paycheck Protection Program in 2020. Only after a sustained advocacy campaign led by ASAE and others did Congress expand access to the PPP to include the association community. ASAE created The Power of Associations campaign to broader and solidify awareness of associations’ beneficial purpose and impact.

ASAE’s goal is 2,022 organizational signatories on the sign-on letter. In addition to associations, ASAE encourages signatures from businesses, other nonprofits and any organization that supports The Power of Associations. Add your organization’s name to The Power of Associations sign-on letter today.

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